It was a Wednesday afternoon and I was headed to the Nebraska Human Society to listen to Elizabeth Hilpipre talk about running a social media strategy for the shelter. I use social media daily and I enjoy learning about how businesses use social media to their advantage, so you could say I was pretty excited. Plus, it didn’t hurt that she was going to be talking about animals, because I am obsessed with dogs and cats.
She started off by briefly explaining her journey, how she ended up at the Nebraska Humane Society, and what it is like to work there. She then went over the social media sites that they use; starting with Facebook. Their Facebook page gets a lot of interactions which
was pretty surprising to me. They received a lot more interactions than I was originally expecting. She told us that funny and gross posts got the most interactions as well as posts with pictures.
One thing that really shocked me was that she is the only one working on their social media. I would have expected maybe one or two more people working on it with her. It seems like a lot of work for just one person. She even explained that her job is not done once she leaves work. Sometimes she is out with friends and is still on her phone responding to people on social media. Which makes sense, because she told us that she wants to respond to people who interact with their posts to keep the interactions flowing.
I currently follow the Nebraska Humane society on Snapchat and it is one of my favorite snapchat accounts. Elizabeth explained that she was not sure how successful snapchat was going to be when they first started, but boy was she wrong. She said that snapchat is very popular and has really helped them with adoption of the animals.
After listening to Elizabeth talk about her job it seemed like it was a process; she was continually learning along the way. With social media you never know what the next big thing is going to be. This is where metrics come into play. Elizabeth told us that Twitter gives them the most feedback. They tell her how many views a tweet got, how many times people interacted with it, when is the best time to post, and much more. These metrics can help Elizabeth figure out what her followers want to see and what will give her the most interactions.
Overall, I really enjoyed learning about Elizabeth’s journey and what she has learned along the way. She gave us some pretty good advice at the end of her presentation. She told us to be friends with all of our professors and make connections. I thought this was really helpful advice, especially because I am coming to the end of my time at Creighton. It is important to start making connections, because you never know who you will need down the road.